1. Evaluate
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We need to understand where your brand is now. We do this through:
– conversations
– workshops
– touchpoints review
– market audits
2. Identify
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We collaborate with you to identify the core properties of your brand:
– your value proposition
– your purpose
– your personality
– the values that define you
3. Communicate
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We create a set of communication tools that reflect your brand:
– we design
– we create content
– we write copy
– we create culture
4. Change
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As your brand evolves, you need flexible systems that allow for change:
– make your brand agile
– invite feedback
– utilize social
– build relationships